Peak traffic days were Feb 11 (37 sessions) and Feb 4 (33 sessions), both Wednesdays. The lowest day was Feb 28 (9 sessions, Saturday). Weekday traffic consistently outperforms weekends, suggesting the B2B healthcare audience is most active during business hours.
| Page | Views | Users | Avg Duration | Engagement | Bounce |
|---|---|---|---|---|---|
| / (Homepage) | 1,014 | 355 | 1m 31s | 91.5% | 8.5% |
| /book-a-demo | 72 | 50 | 55s | 96.2% | 3.8% |
| /privacy-policy | 17 | 11 | 47s | 81.8% | 18.2% |
| 14 | 8 | <1s | 75.0% | 25.0% | |
| /terms-of-service | 4 | 4 | 3s | 40.0% | 60.0% |
| /demo-requested | 3 | 3 | 1m 2s | 100% | 0% |
| /competitors | 2 | 1 | 6s | 100% | 0% |
| /healthcare | 2 | 2 | 2s | 50.0% | 50.0% |
The homepage carries 89% of all pageviews, which is typical for an early-stage SaaS site. The /book-a-demo page shows exceptional engagement (96.2%), indicating that visitors who reach the demo page are highly qualified. 3 users reached /demo-requested, confirming completed demo form submissions. The /whatsapp redirect page shows sub-second duration, functioning as expected as a pass-through.
| Source / Medium | Sessions | Users | Engagement | Bounce |
|---|---|---|---|---|
| Direct / (none) | 205 | 147 | 86.3% | 13.7% |
| w3layouts / banner | 135 | 127 | 95.6% | 4.4% |
| Google / organic | 90 | 48 | 90.0% | 10.0% |
| LinkedIn / profile | 24 | 21 | 91.7% | 8.3% |
| w3layouts.com / referral | 23 | 22 | 100% | 0% |
| Facebook / referral | 4 | 4 | 100% | 0% |
| buildornot / (not set) | 3 | 3 | 66.7% | 33.3% |
| Other referrals | 11 | 8 | 90.9% | 9.1% |
Direct traffic (41%) is the largest channel, typical for brand-aware B2B audiences. Google organic at 18% shows healthy SEO traction with 90% engagement, indicating search visitors find what they need. The w3layouts referral traffic (34.5% combined) comes from the website template credit link and shows exceptional engagement (95-100%), suggesting these are design-interested visitors exploring the site thoroughly. LinkedIn profile traffic (4.8%) has the 4th highest engagement rate at 91.7%, a strong signal for B2B social distribution.
| Device | Sessions | Users | Page Views | Engagement | Avg Duration | Bounce |
|---|---|---|---|---|---|---|
| Desktop | 374 (74.9%) | 292 | 814 | 87.7% | 1m 22s | 12.3% |
| Mobile | 126 (25.2%) | 87 | 320 | 96.0% | 2m 10s | 4.0% |
Desktop dominates at 75% of sessions, aligning with B2B healthcare buyer behavior. Mobile users show significantly higher engagement (96% vs 87.7%) and longer session durations (2m 10s vs 1m 22s), indicating the mobile experience is well-optimized and mobile visitors are highly engaged. Zero tablet traffic recorded this period.
| Country | Sessions | Users | % of Total | Engagement |
|---|---|---|---|---|
| India | 169 | 103 | 33.9% | 85.8% |
| United Arab Emirates | 74 | 35 | 14.8% | 81.1% |
| United States | 66 | 66 | 13.2% | 97.0% |
| Estonia | 24 | 23 | 4.8% | 100% |
| United Kingdom | 15 | 14 | 3.0% | 100% |
| China | 13 | 13 | 2.6% | 76.9% |
| Pakistan | 11 | 11 | 2.2% | 90.9% |
| Germany | 10 | 8 | 2.0% | 100% |
| Turkey | 10 | 9 | 2.0% | 100% |
| Egypt | 7 | 6 | 1.4% | 100% |
Traffic spans 58 countries, showing strong international reach. India leads (34%) as the development hub, followed by UAE (15%) as the primary market. US traffic (13%) shows exceptionally high engagement (97%), indicating strong product-market interest from the largest healthcare market. UK, Germany, and Estonia visitors show 100% engagement, potential expansion markets worth monitoring. The MENA region (UAE + Egypt + Turkey) accounts for 18.2% of total traffic, aligning with Zavis's regional healthcare focus.
| Priority | Action | Channel | Expected Impact |
|---|---|---|---|
| P0 | Connect Google Search Console to Analytics Layer for organic keyword visibility | SEO | Unlock keyword-level insights for the 90 organic sessions/month |
| P0 | Add conversion tracking events for /book-a-demo form submission | GA4 | Measure true conversion rate and attribute to traffic sources |
| P1 | Build landing pages for high-intent keywords (healthcare AI, patient success platform) | SEO + Content | Capture more of the 90 organic sessions with targeted content |
| P1 | Expand LinkedIn presence: 24 sessions with 91.7% engagement shows strong B2B signal | Social | 2-3x LinkedIn referral traffic with consistent posting |
| P2 | Investigate w3layouts traffic (34.5% of total) for quality and intent alignment | Referral | Determine if this traffic has conversion potential or is vanity |
| P2 | Target US healthcare market with paid campaigns (97% engagement from US visitors) | Paid Ads | Highest engagement geography, largest addressable market |