7 data platforms. 5 expert skills. 5 autonomous agents. One unified intelligence layer that gives your CMO 24/7 access to every marketing metric that matters.
Direct API connections to every marketing platform. No third-party middlemen. Real-time data.
Website traffic, user behavior, conversion tracking, audience insights, and real-time visitor data.
Campaign performance, keyword data, quality scores, search terms, cost tracking. Read-only access.
Facebook and Instagram campaign management. Full read/write: create, pause, update campaigns and creatives.
Organic search performance, keyword rankings, CTR, impressions, index coverage, and sitemaps.
Competitive intelligence, keyword research, domain analytics, backlink analysis, market positioning.
Session recordings, heatmaps, rage clicks, dead clicks, scroll depth, Core Web Vitals. 10 API calls/day limit.
Contact management, deal pipeline, engagement tracking, workflow automation, revenue analytics.
Every platform feeds into the Analytics Layer, which synthesizes and delivers intelligence on demand.
Each skill is a deep domain expert with specific data source knowledge, analysis frameworks, and benchmarks.
Organic search expert. Rankings, keyword opportunities, technical SEO audits, competitor analysis, and content performance.
Performance marketing expert. Campaign optimization, budget allocation, creative analysis, ROAS tracking, and audience targeting.
Website performance expert. Traffic analysis, conversion funnels, UX insights from heatmaps and session recordings, Core Web Vitals.
Revenue analytics expert. Pipeline health, deal velocity, lead source quality, engagement tracking, and revenue forecasting.
Reporting director. Weekly/monthly reports, executive dashboards, channel mix analysis, full-funnel attribution, and budget optimization.
Agents work independently to pull data, cross-reference sources, and deliver complete analyses. Deploy them for deep dives.
Deep organic search investigations. Autonomously pulls GSC + Semrush data, cross-references, identifies patterns.
Cross-platform paid media deep dives. Google Ads GAQL + Meta API. Budget, creative, and audience analysis.
Deep website performance analysis. Combines GA4 quantitative data with Clarity behavioral insights for full-picture UX intelligence.
Pipeline and revenue intelligence. Deep HubSpot analysis connecting marketing activity to revenue outcomes.
Orchestrates all 7 platforms into unified executive reports. Weekly, monthly, and on-demand marketing intelligence.
The Analytics Layer adapts its response format to match the CMO's intent automatically.
Every metric has a single source of truth. The Analytics Layer knows which platform to query for what.
| CMO Question | Source | Key Metrics | Response Type |
|---|---|---|---|
| "How's the site doing?" | GA4 Clarity | Sessions, engagement rate, bounce rate, UX signals | Quick Pulse |
| "How are our ads performing?" | Google Ads | Spend, ROAS, CPA, conversions by platform | Quick Pulse |
| "How's our SEO?" | GSC Semrush | Rankings, impressions, CTR, keyword positions | Deep Dive |
| "What are competitors doing?" | Semrush GSC | Domain comparison, keyword gaps, backlinks | Competitive Intel |
| "How's the pipeline?" | HubSpot | Deals by stage, velocity, win rate, forecast | Deep Dive |
| "Where are leads coming from?" | GA4 HubSpot | Source attribution, lead quality, channel ROI | Investigation |
| "What's converting?" | GA4 Clarity HubSpot | Conversion funnels, UX friction, close rates | Deep Dive |
| "Give me the weekly report" | GA4 GSC G.Ads Clarity HubSpot | Full dashboard across all channels | Report |
| "What should we focus on?" | GA4 GSC G.Ads Semrush HubSpot | Cross-channel opportunity analysis | Strategic |
Everything the Analytics Layer needs to operate as the CMO's 24/7 intelligence system.